June 16, 2015
Building a website from the ground up can be both fun and challenging at the same time. It’s difficult to know where and how to start, who to speak to for advice and how much of a budget you’ll need. The following tips should give you enough information to draw up a basic plan and start building a quality website.
Keep your pages to a reasonable length. Add content through new pages on your site, instead of tacking it on to the end of a home page. For the most part, readers are hesitant to keep going on a page that seems to scroll on forever. If you must have a lot of content on one page, include hyperlinks at the top and in sections throughout the page. This allows users to navigate through the available content without excessive scrolling.
Use a style sheet to stay consistent. There is almost nothing more disconcerting than being sent to a page that looks at nothing like the site you were just looking at, even if it is concerning the same subject. Style sheets help with saving your formatting, so each page looks similar to the rest.
Be certain that your website can be scanned easily. Studies have shown that internet users scan pages to find interesting articles. Emphasized text is more easily scanned and helps readers along, also better ensuring they return. Also, keep the important info at the top. This all leads to an experience that is more satisfying to your visitors as they can always find what they are looking for quickly and easily.
To help your web pages load quickly, you should compress all the images on the website page. If you have images that are compressed then pages will load much faster. Nothing is more frustrating to viewers than waiting for a 250k graphic to load when it should really only be 20k.
Wherever your logo appears on your site, you should accompany it with a complementary slogan or tagline. Ideally, this tagline should be catchy and informative, and should offer some basic summary of the purpose of your site or product offering. The combination of your logo and tagline should appear on every page to create a sense of cohesion.
Remember to utilize ALT tags for images as you design your website. Tags such as these are key because for those who browse without graphics or who are vision problems, the tags provide descriptions of the images. No mater whether you use image links or not, the use of an ALT tag gives a better explanation. Lastly, search engine crawlers make use of ALT tags, so employing them can help improve your search rank.
Don’t load rich content automatically. Rich content mainly refers to music and videos, but anything other than text or graphics qualifies. Many people browse in work environments where sounds suddenly playing is a big problem. Also, many people find such rich content annoying in general. Rich content should require some interaction from the user before playing.
After reading this advice, it should be easy for you to start your website. Figure out how much money you can spend, talk to others and start getting ideas about the look of your site. Beginning today will lead to a great site in the future!