Web Banner and Search Engine Advertising are two unique online ad models. Search engine advertising (known as pay per click advertising) gives a very simple technique of presentation, in as much as your ad is bound to text only as well as a limit lies on the maximum amount of characters which can be used per line. The maximum amount of lines which you can use in your advertisement can be restricted.
Spreading the reach of the logo and clients are important associated with a entrepreneur. For that purpose, they should make good amount of investment for advertisement purpose. However, any business owner wants the advertisement cost being at minimal level. It is really recommended that you extend your small business network with nil or negligible investment. For that purpose, free banners come up with a good option. It can help your business grow without even bursting your financial allowance.
The basic idea for the banner designing is always to create such a masterpiece that would attract people and pressurize them for clicking the banner. There are certain tips that make the banners attractive as well as the designing of these banners would generate high productivity. Followings are few of those tips:
You know, is going on the visibility issues and just how everyone is finding and coming to the websites main pages inside the cyber globe. Animated GIF ads which come in sizes like 468×60 or 728×90 are nowadays being used by the global sites admins, the finance experts who’ve been constantly working on full-fledged marketing campaigns owned by the clientele.
2. Design your web banner for relevant websites:
Studies show that targeted marketing outperforms mass marketing with a ratio of 2:1. First find the website that your prospects are visiting before you design a particular banner for that advertising. Banner ads that closely mirror the web site normally have the highest click-through rates. You can also experiment with stark contrast designs.