A ‘web banner’ or ‘advertising’ is an effective way of advertising online. This type of advertising basically involves embedding a billboard right into a web page. The idea is usually to attract visitors to your website in the advertiser who has paid to place their your banner on another website. Banner ads are made up of an image that is often a JPEG, GIF or PNG file created in Photoshop or similar software. It can also be a multimedia object using Java or Flash, this may animate your advert or assist you to use sound or video effects to offer more impact for your marketing strategy.
This type of advertising contains the capability to provide not only basic text based advertisements. With internet banner advertising you will get your logo displayed along with animation and even appealing video. A well designed web banners campaign will get more attention and draw more customers aimed at your website. When you choose this style of advertising, you’ll be able to produce a media rich display that’s more pleasing to the eye.
The basic idea to get a banner designing would be to create this kind of masterpiece that might attract people and pressurize them for clicking the banner. There are certain tips that make the banners attractive as well as the designing of such banners would generate high productivity. Followings are few of such tips:
Creating a banner is actually as easy as developing a pay-per-click ad. Most websites will in reality give you step-by-step directions on the way to create your advertising banner, including size, design, font and images. Depending on your marketing budget, you want your banner being certainly one of three sizes: 250 by 250, 300 by 50 or 728 by 60, those the thing is on top of each webpage. Of course, the higher the banner, the greater you’ll cough up to market, in case you really can afford it (or you’re a risk taker) the larger banner will generate more leads to your business quicker. Unlike pay-per-click advertising where you are charged daily for that amount of clicks or impressions your ad receives, your banner account is charged for that size from the banner, what number of months you want your banner advertised and the number of impressions your banner receives. So it’s completely up to you to choose the size, time frame and keywords to advertise your small business.
Tip #3: Place your ad banner on websites that actually connect with the merchandise and services that you simply offer. If you are offering weight-loss services it will be ineffective that you can advertise on internet sites that target ‘fishing gear’ as an example. Use web banner ad campaigns on websites that match the content that you just are selling.