June 16, 2015
Technology moves at a rapid pace and keeping up can be frustrating. The fact is that a company without a website is missing out on many customers that they won’t be able to get any other way, so implementing technology in your favor is important. Read on to find some techniques and secrets which will help you get into the game.
It is always good to add a favicon to your website. The favicon is a 16×16 image file in the .Ico format. This image is the one you see next to the URL bar, next to the title of the page on an opened tab and is also visible on your bookmarks tab if you choose to bookmark a page. The favicon will help users quickly recognize your page in their browser without reading any text or directly viewing the page.
Use a fixed-position navigation format for easy navigation for your users. The panel maintains position while they view the page. This isn’t just great for a visitor, you can also help out Internet marketers because it allows visitors to have an easier time doing an action like buy products or sign up to get a newsletter.
Check for broken links before publishing your web page. Error pages can be very frustrating to visitors. You can choose to use a link checking program or check your links by hand.
Have a site map. These are useful to your clients and the search engines, as they give a detailed overview of your entire website. It can be a guide for viewers searching for a certain part of your site, and also allow you to keep track of its structure and layout.
To help you attract a more professional crowd to your site, make sure you design your site with no spelling errors. When designing the site, utilize a spell checker and if need to, a grammar checker. If you have a site with poor spelling and grammar, people will not want to do business with you because they will think it is unprofessional.
Do not work with pop-ups. Many consumers are bothered when they visit a site and are suddenly bombarded by pop-ups. Many people will leave a site that has pop-ups, even the big sites. Avoid those annoying ads to keep your customers content. As well, if your web host makes it mandatory that you have pop-up advertising, look into a new host asap. It’s not worth the annoyance level they create.
Make your links obvious. Customers do not like spending time wading through your site searching for something they are interested in. Having a site map, as well as providing big, prominent links will help your viewer find what they are looking for without wasting time in a hunt. Lead them to your information.
In the end, web design has become so simple that anyone can do it. From your 8 year old neighbor who has her own Pokemon site to my 90 year old Grandmother and the Quilting forum she set up, everyone seems to be active online. Get your company set up with its own presence and enjoy the profits it brings!