June 16, 2015
Design can make or break a website. Effective, appealing web design attracts and retains visitors. If you have a shabby design, visitors may quickly click away before they get a sense of what you have to offer. Here are some suggestions that will help you make smart decisions about the design of your site.
When you are designing a website, it is important to have proper spelling and grammar. In addition to running spell-check on your content, ask a friend or co-worker to proofread everything. Having good spelling and grammar on your website will help give it a professional feel and your visitor will be more likely to return.
Don’t use OnExit popups on your website. This tactic is mainly used by internet marketers who are trying a last-ditch attempt to get a sale. Word about these kinds of popups get around, and they will kill your reputation as a marketer. Mozilla has even taken steps to suppress the text on these popups, citing security risks.
Make sure all of your webpages actually have titles, and make sure they are descriptive. A surprising number of webpages out there are called “untitled document” or “new document”. This not only denies visitors a useful piece of information to remember your site, but also absolutely destroys your SEO, since search engines weight page titles heavily when ranking sites.
Be aware of your background. If you have a GIF background that moves, your text may be too hard to read. In order to preserve your website’s focus, and make it easy for your visitors to comprehend, you should choose a background image that harmonizes well with your site instead of clashing with it.
Your website should be easy to scan. Various tests on usability demonstrate that most online readers do not actually read all the content; instead, they scan it for something that interests them. Divide your content into sections that readers can readily scan and your visitors will come back for more. Put your most vital information near the top. Each of these things needs to be given proper attention because they are what will help keep visitors coming back to your website.
Use shortcuts when designing your website. Almost everything has a shortcut in web design, and if you take the time to look them over, you’ll find quick ways to do almost everything. It doesn’t take that long to learn about the HTML code that you can insert into your website’s design to help you edit any page without having to upload the page again.
When designing your website, you should utilize cascading style sheets, or CSS. These style sheets can be applied to every webpage on your website, and will ensure that the user experience is consistent throughout the website. They are also effective for making quick design changes to your website due to the fact that you only need to change the style sheet as opposed to making alterations on every webpage.
The look and feel of your site’s design can make or break your website. Use strategies that work and you will see an increase in your traffic. On the other hand, a bad design can detract visitors, making them not want to come back. Use these practical tips and tricks to develop a high-performance website.