Lots of people think websites that are flashy attract visitors, but that’s not always the case. Keep your site simple for more success. Continue reading for tips to help you design your own website.
Don’t force users to install strange BHOs. Many tech-savvy users won’t do it. Common offenders include unusual video players, image viewers, and platforms for interactive games. For most standard use cases, there is a trusted plugin, such as Windows Media Player or even Flash) that will do what you want without driving away users.
White space is an important part of web design, so don’t be afraid to use it. Cluttering up your web pages with too many images or too much text, or using a distracting background, will only irritate your visitors. White space can make the important elements of your page more visible.
A great way to get repeat visitors to your site, is by having them subscribe to your newsletter. When you allow people to receive notifications about special events, discounts or updates, they are more likely to visit your site multiple times. Put your sign up form on your site’s sidebar to keep track of how many people sign up. Just send your newsletter to those that ask for it, or you may get in trouble.
To help your visitors be able to easily read your site, you should design it using contrasting colors. If you use colors that contrast, it makes the text stand out. If you have black text with a black background you will not be able to see the information, but if you have black text with a white background it becomes simple to read.
Use ALT tags for your website. These tags are very important for the handicapped segment of your target audience. If images are links, your ALT tags can help you describe the link’s behavior, too. The ALT tags will bring up the search rank of your site because search engine crawlers use them as well.
Make sure your website uses a consistent font throughout. Some websites change fonts willy-nilly without any design reason to do so. This makes the content difficult to process for visitors. Most websites, especially business websites, will do just fine sticking to basic fonts like Arial, Veranda, or even Times New Roman.
Use custom error pages to make your site more informative. For instance, if you want people to report dead links on your site, either put a server-side script on your 404 page or have a form or email address that visitors can use to report the error. You should have custom pages for 403, 404, and 500 errors, at the very least.
Make sure your business logo is well-designed and prominently on every page of your site. Your logo is a key component of your brand, and it should be one of the first things people see when they go to your website. If you can’t come up with a good idea for a logo, there are design firms that will make you one at relatively low cost.
Be sure that your users priorities are your priorities. You as a web designer have to think about the needs of the end user all the time. This can include user experience, accessibility, usability, and user interaction. It is essential that you don’t drop the ball on this. Always look at things through the eyes or screen of the viewer.
Create a scalable and reliable website. As technology advances and monitors keep changing, you can’t test your site across all platforms and screen sizes. Make sure the design, hosting, and code is scalable. Do this by making sure it’s error-free and making the loading smooth. This helps you create a good design that works for many circumstances.
Be sure you’re testing your site early and it gets tested on an often basis. You must test its user usability and interaction early so that you can add these aspects to the design later. Be sure things keep getting worked on as you let your website get larger.
As you now know, there’s a lot to learn when it comes to web design. You want your website to look great and load quickly. Use the above suggestions to build a website that looks nice without distracting visitors.