June 16, 2015
No matter what sort of website you have, it is important to make sure that it follows the principles of good web design. A poorly designed website will drive away visitors and frustrate those few who persevere. The following article can help you design a high quality website and attract more traffic.
Don’t use splash pages for your site unless required by law, and especially don’t use a Flash intro. Most people just want to get to your content as quickly as possible, and don’t care to look at useless splash pages. If you have some amusing content that you absolutely want visitors to see, integrate it into the homepage instead.
Do not underestimate the value of a website that loads fast, with no slowdowns. No visitor is going to wait more than a few seconds for your page to load, so ensure they get what they want quickly so they don’t go to your competition’s website instead.
Avoid creating user interface (UI) controls that mislead your visitors. These controls include elements, widgets and more that create an interactive experience, such as a link, drop-down list or button. You do not want to make visitors think that clicking on an underlined word or phrase for example, will lead to a new page if it is not actually linked to something else. When your visitors have expectations of something working a certain way and it does not, they are more likely to assume there is something wrong with your site and leave.
Pop-ups should be given a wide swerve. Few things are worse than being overloaded with pop-ups. Your customers will agree that if they visit a site, and are overwhelmed with pop-ups, they’re likely not to return. Therefore, you should keep annoying ads off your website, in order to avoid irritating your visitors. As well, if your web host makes it mandatory that you have pop-up advertising, look into a new host asap. It’s not worth the annoyance level they create.
If you plan on having a commercial site, you should seriously consider buying your own web hosting. Most free host sites force you to display their advertisements, which is counter-intuitive if you are attempting to sell something as well. Purchase your own hosting to avoid this advertising hassle, so that you can choose your own ads.
Avoid using a variety of fonts on your site. You have to keep in mind how these fonts render on the computer screen; for example, small serif fonts are difficult to read. Verdana is used by most sites. It is easy to read in various sizes and colors.
Learning some basic HTML will help you add some interesting extras to your site. For example, you can have words that follow your cursor, or a banner that flashes important information. Make sure to change the colors and fonts occasionally, so you seem more involved with the web site and its design.
As you have seen, the principles of good web design are not terribly mysterious or difficult to implement. However, too many websites still ignore these basic techniques. Do not let your site fall into this category. Put these techniques into practice to design a website that you can be proud of.