Visitors to websites will immediately notice how well it’s designed. Since first impressions are hard to overcome, making a good one is important if website visitors are to be kept from fleeing a poorly-designed site immediately. The article below is here to guide you through the process of designing a good website.
Make sure your webpages aren’t too long. You only get one chance to make a first impression, and if your most important content is “below the fold,” it may not even be read. If you have a lot of related content that needs to stay together, consider breaking it up into sections and adding links to each section.
Do not go overboard with graphics. While they’re essential to creating a cohesive and professional site, too many can make it look cluttered. Graphics should enhance what you have to say on your site. They shouldn’t be put there to just look pretty. Having the right graphics improves your site all around.
Always mark files that must be opened in an external program with an icon. Many sites host PDF files, and less commonly, DOC files, that must be opened in Foxit Reader and Microsoft Word/OpenOffice, respectively. These files should be marked with an icon representing the file type, and a link to download the appropriate viewer if the user does not have it.
Learn how to use colors to influence your readers. Every color has a certain feeling that it can induce. For example, using black backgrounds or images could bring up feelings of depression and darkness. The use of a color like yellow is associated with happiness. Take the time to read up on the psychology of colors when determining your site’s color scheme.
Wherever your logo appears on your site, you should accompany it with a complementary slogan or tagline. Ideally, this tagline should be catchy and informative, and should offer some basic summary of the purpose of your site or product offering. The combination of your logo and tagline should appear on every page to create a sense of cohesion.
Provide a navigation menu on every page of your site. While this menu does not have to link every single page of your site, as this could be an exhaustive list if you have a very large site, it should provide links to the main pages. This ensures that your visitors do not have to return to the home page and start completely over when it is not necessary.
Using proper and high-quality meta tags on your website is crucial to proper web design and attracting more traffic. Quality meta tags will help search engines index and present your website to their users. Meta tags that don’t accurately reflect the content of your website will negatively impact your traffic.
When you make a page that has links, be sure that each link is accompanied by text content. Links with content should be visible enough to show the viewer what they’re clicking. If the links don’t have text content, they may appear as a keyboard shortcut.
To help your website function the way it is intended to, make sure all your links are working. If you have broken links then your visitors may get frustrated when they try to click on something that interests them. Frustrated visitors is not something you want because they end up leaving your site mad.
Using pop-up ads are a sure way to turn customers off. Including PPC ads to make some money on sites is a big design element that does not irritate your users as much as pop-ups that bother their view. People will most likely never want to return to this type of website again. Your ads should be simple, direct and engaging, without pop-ups.
Start investing in books and resources that help you learn to be successful with your web design. Choose books adapted to your current level of skills and very comprehensive. Read reviews before buying anything.
Make a good first impression by making your website inviting for regular visitors and casual browsers. You want to give off a good first impression. The tips found here should give you some ways to attract visitors. After that, you have give them a reason to stay.