June 16, 2015
All businesses need a solid online presence. If your site isn’t effective, your business will not do as well as it could. Learn more about designing an effective website using the following information
Use graphics that are right for your website. BMP files are large and can slow down a website. Use a GIF instead if the image contains over 256 colors and PNG for test buttons and screen shots. When using photos, make them JPEGs.
Your website needs to function properly for visitors who use any kind of browser, so be sure to test out your site for browser compatibility. A webpage that displays properly using Internet Explorer, could appear incorrectly or poorly on a different browser such as Firefox or Chrome. Test how your pages display with all major browsers prior to launch.
Go easy on the graphics in your web design. Graphics and images are definitely necessary to help facilitate professionalism and appeal, but they can also facilitate clutter if you’re not careful. You need to not use graphics to decorate things, you need to be sure they’re making your site better. Your site will be much more usable and user friendly when you minimize the use of graphics.
Make sure that you use the right anchor text. The anchor text of a link should clearly describe what the visitor should expect to see when he clicks on the link. For instance, if a link leads to your widget ordering page, the anchor text might read “Order widgets.” Specifically avoid using “click here” as anchor text.
To help your web pages load quickly, you should compress all the images on the website page. If you have images that are compressed then pages will load much faster. Nothing is more frustrating to viewers than waiting for a 250k graphic to load when it should really only be 20k.
Publish a newsletter, to increase your likelihood of having repeat visitors. Letting customers subscribe to updates and new information can keep them coming back. Add a signup bar on your site and use it to track the number of visitors who do so. Send the newsletter only to people who opt-in or you could get in trouble for spam!
To help you design a site that is easy for people to read all the information, make sure the pages are not too wide. If the pages are not too wide then they will fit on most people’s computer screens. If the page is too wide, then part of your valuable information could be left off the page.
For the best layout, make sure that the colors you choose for the background and font are restful to the eyes. Choosing moving backgrounds or neon colors can make it hard for people to read, and they may navigate to another web site. However, include pictures to break up your content and make the site complete.
Web design isn’t necessarily difficult. Once you understand the basics, you can create a great site. Use the information here to help you build a great site.