With a down-turned economy and few jobs available, many people are going online to begin a home business. You must know about web design as a whole if you’re going to have a successful online business. Keep reading to learn some tips on how to create web designs for a successful business.
Don’t neglect cascading style sheets. Using a style sheet makes it easy to give all pages of your site the same look and feel. It also reduces the file size of your pages, as the CSS file can be accessed once on the server and then from the user’s local cache thereafter.
Don’t use splash pages for your site unless required by law, and especially don’t use a Flash intro. Most people just want to get to your content as quickly as possible, and don’t care to look at useless splash pages. If you have some amusing content that you absolutely want visitors to see, integrate it into the homepage instead.
Include a link to the homepage on every page of your site. One of the best ways to do this is to make a graphic title for your page that can be included on all pages. Web users are used to clicking on a graphic to return home so there won’t be a learning curve to navigating your site.
Allow your users the ability to cancel something if they are not happy with what they typed in. An action may refer to signing up for e-mail notifications, newsletter subscriptions or filling out web forms. Visitors with second thoughts are not going to appreciate being locked into an action. They will feel that they are being forced to act against their wishes, and it will be unlikely that they will want to return to your site after such an experience.
Personalize your site. Your clients want to feel comfortable with you, so use testimonials from trusted customers, as well as photographs of people. Building trust with your customers is very important, so be sure to let them know you personally care about the product or service you are providing them.
Research your keywords. While your primary focus is to offer customers information that is up to date and relevant, the first order of business is to form a customer base. Knowing the right keywords will help you bring people that have an interest in the things you have on your site.
Be sure your website works both with and without the “www” prefix. Some people will type this in before they head to your site as a force of habit, and some may not. You should make sure that customers will be directed to your site either way, or you may have some confused people on your hands.
Make sure your business logo is well-designed and prominently on every page of your site. Your logo is a key component of your brand, and it should be one of the first things people see when they go to your website. If you can’t come up with a good idea for a logo, there are design firms that will make you one at relatively low cost.
When you are creating a page that contains links, ensure your links use text content. Visitors to your page are more likely to click on a link when they know where the link will take them. If you have links that have no text content, it may be possible to click them by accident and result in a key board shortcut.
Make sure your site loads quickly through optimization techniques. Those who visit your site have little in the way of patience so ensure your site is designed to load quickly. Try reducing Flasha and the number of graphics, implementing SSI files, optimizing pages, making expire headings, reducing CSS and JS codes and using server and client caching.
Always make sure that your site design works well on every browser. Your coding might look great in Firefox, but it could be askew in Internet Explorer. You need to find out exactly how things look in all browsers and then code in a way that leaves your site looking the same on every popular browser.
Web design isn’t really that hard. These suggestions can help to smooth out even the trickier areas of web design. No matter the reason for getting into web design, these tips that you read here are a great start.