Advertising is surely an industry where ‘First impression is crucial’. Banner Ads are no exception on the rule. A web banner should draw curiosity, attract immediate attention, entice internet users/website passersby, making them click it. Your banner really should have the proper mixture of visuals, colors, and words to stand apart from numerous others. You can also utilize the tips mentioned below to enhance the conversion ratio of the banners.
Most banners tend to be tall & narrow or wide & short fit,these formats will a niche standard size to match at the pinnacle or bottom with the web site or in the side, smaller & lower cost square shaped banners are also used & usually placed on the side with the page or might be a part of this article from the page. The advertising price of placing banner will probably be influenced by the dimensions & position of one’s ad.
The most visible position & therefore more expensive banner is going to be one that is placed above the fold or top part of the webpage, the main reason for trying to get above the fold is because many visitors to websites is only going to look at the site briefly without scrolling on the next paragraphs, this is important in order to get the maximum visibility & get more views of your banner.
Standard placement – Web banners are usually placed at the top as well as on the edges of your webpage. Prominent positions with a webpage would be more pricey in promoting. For example, a leaderboard is 728px x 90px. It is usually put into the superior portion of a webpage. Because of its placement, it usually would are more expensive than the usual smaller ad or an ad placed lower around the page. Also, perhaps the your ad is placed around the first page or an internal page will also affect the cost of an web advertisement.
Have you heard of the Google ‘Slap’? If not, pray you don’t ever do. The Slap occurs when your ad or maybe your website has fallen from favor with Google, and you literally disappear from either rankings or their website advertising platform. Sometimes it is because of something learn about that could have violated Google’s terms. Other times, it seems arbitrary. But the implication of being slapped by Google which owns over 75% with the google search information mill a serious one, especially if you strictly depend on Google AdSense for your text and banner ad campaigns.