Web Banner and Search Engine Advertising are two very different online ad models. Search engine advertising (commonly referred to as ppc advertising) provides a very simple way of presentation, in as much as your ad is restricted to text only plus a limit is positioned on the maximum amount of characters which can be used per line. The maximum variety of lines you can use inside your advertisement can also be restricted.
Just like web page designing and graphic designing, banner of web designing is a field of great importance and earning. Most of the time people who find themselves found busy to make these banners fit in with the group of web site designers or specially graphic designers given that they possess wide ideology and imagination they can use on behalf of their expertise in order to get an eye-catching banner.
Banner advertising is currently the most used form of advertising on the Internet. There are two primary categories: free banner exchange and paid. In order to encourage anyone to visit your signage you don’t need to just to allow it to be attractive or animated, and also provide valuable information and high-top products. It is a wise decision to operate your site on search engines like yahoo and directories with large audiences, specifying that your banner comes into a particular category, such as: Business, Marketing, Computers, Broadcasting, Travel, Sport etc. High traffic sites like Yahoo or Alta Vista for sure will increase the number of targeted audiences to see your ad.
Thus if you’re not a medium to large organization you may be best to considerate alternative methods of advertising. However, in case your company is a medium to large size organization you’ll probably still wish to consider web banner advertising since this form of advertising comes with the opportunity to positively impact your company’s bottom-line.
Have you heard of the Google ‘Slap’? If not, pray you won’t ever do. The Slap occurs when your ad or your website has fallen from favor with Google, and you also literally disappear from either rankings or their internet site advertising platform. Sometimes it’s because of something in college that may have violated Google’s terms. Other times, it appears arbitrary. But the implication for being slapped by Google which owns over 75% from the google search market is a significant one, especially if you strictly rely on Google AdSense for your text and banner ads.