Technology moves at a rapid pace and keeping up can be frustrating. The fact is that a company without a website is missing out on many customers that they won’t be able to get any other way, so implementing technology in your favor is important. Read on to find some techniques and secrets which will help you get into the game.
It may look pretty, but stay away from having too many animations on your site. Having your sales splash page rotate, spin and blink may look cool to you, but it will likely drive potential viewers away. When you add too many flashy splashes like that, it makes your site look amateurish which is not the message you want to convey.
Make sure all of your webpages actually have titles, and make sure they are descriptive. A surprising number of webpages out there are called “untitled document” or “new document”. This not only denies visitors a useful piece of information to remember your site, but also absolutely destroys your SEO, since search engines weight page titles heavily when ranking sites.
Minimize your page sizes. Users with slower Internet connections may decide that the wait is not worth it if your site is slow to load. You don’t want your visitors to wait for a page to load.
Give your visitors the ability to search your site so that they can more easily find what they are looking for. If someone cannot find what they are looking for right away, their next thought will be to look for a search field. Put this somewhere obvious and include a search button.
To help your website visitors easily navigate through your site, design it so that it becomes easy to find “stuff.” When you have a simple site that makes it easy to locate information, you keep your visitors there much longer. If you make it difficult for them, then they will get frustrated and leave.
Simplify your home page. This will cause people to want to jump ship early. Be descriptive about what your business does, and your unique offerings, but keep everything else to a minimum to avoid distraction.
Minimize the amount of clicking or scrolling visitors must do to access information. The more a user has to click or scroll around to find the information they seek, the more likely they are to give up looking for it. Aim for having at least 400 words on every page of your site by combining pages that have content that falls below this number of words.
Make sure your business logo is well-designed and prominently on every page of your site. Your logo is a key component of your brand, and it should be one of the first things people see when they go to your website. If you can’t come up with a good idea for a logo, there are design firms that will make you one at relatively low cost.
Be sure the websites you’re designing are cross-browser compatible. You must check your site in the most popular versions of every top browser. Some examples include Internet Explorer, Google Chrome, Safari, Mozilla Firefox and Opera. Many users use these browsers for surfing online, so you need to be sure your designs are being seen correctly on whatever they use.
Pages of a website are very important for even the smallest sites, so make sure that you really have an eye for detail. You need to make sure that the latest page you have added to your site has the same dimensions and features of your previous pages. The last thing you want is a hodgepodge of different styles and themes on one site.
Part of designing a good website is finding the best website hosting package. You want a package that offers ample disk space, bandwidth, email accounts, and such. If you cannot find a good website host for your project, then you shouldn’t start your project. Hold out until you can locate a premium host.
In the end, web design has become so simple that anyone can do it. From your 8 year old neighbor who has her own Pokemon site to my 90 year old Grandmother and the Quilting forum she set up, everyone seems to be active online. Get your company set up with its own presence and enjoy the profits it brings!