The fortunes of any given website are determined largely by its unique design. Utilizing effective and appealing web design practices will ensure that visitors will find your website attractive, trustworthy, and easy to use. However, if you poorly design your site, visitors will leave in droves without even bothering to look at any of the content. Use all the tips from this article so that you too can become a great web designer.
Avoid using frames. Most sites have abandoned frames on their own as better alternatives have become available, but there are still sites out there that are trapped in 1996. Alternatives to navigational frames include fixed-position navigation panels, having navigation in multiple areas (e.g. left and bottom) or simplifying page structure so that navigational links are never far away.
Don’t force users to install strange BHOs. Many tech-savvy users won’t do it. Common offenders include unusual video players, image viewers, and platforms for interactive games. For most standard use cases, there is a trusted plugin, such as Windows Media Player or even Flash) that will do what you want without driving away users.
Use ALT tags whenever possible. These helpful tags describe an image to a viewer, assisting the visually impaired, as well as those who prefer to browse without images. As an added bonus, some search engines include these tags in their rankings, so you may get a boost by using them.
Use a style sheet to stay consistent. There is almost nothing more disconcerting than being sent to a page that looks at nothing like the site you were just looking at, even if it is concerning the same subject. Style sheets help with saving your formatting, so each page looks similar to the rest.
Use a tracking service, rather than displaying your visitor counter for all to read. Many websites still display their counters, yet they do not serve any real purpose. There are many high quality tracking services available, and some are even free. Use these instead of showing off how many people visit you.
If you have several pages on your web site, use a navigation bar at the top to help visitors find the information they need right away. Include contact information, so they can speak with you if they’d like. Headings should be clear and visible, and paragraphs should be concise as well as easy to read.
Do not use blinking, scrolling text or other animations. Also, steer clear of sounds or music that plays automatically. All of these things are distracting to users and provide nothing of value. In addition, connection speeds vary from one site visitor to the next, and everyone does not have the same speed. Those users with slower connections will resent the slow-loading elements of your site.
Two factors that directly determine the success of your website is how good it looks and how easy it is to use. You can increase the traffic to your sign with a great design. A poor web design causes visitors to leave the site and rarely encourages them to come back. Apply the tips you read and you will be on your way to success.