June 16, 2015
Take a look at a high-level professional site, then compare that to a personal site on a free host, and you’ll quickly see that not all websites are created equal. The easily notable differences between these sites should tell you that web design is important. Check out the ideas here to raise your awareness of the possibilities you can incorporate into your web design.
For multimedia presentations, take advantage of the new HTML5 standard. Although HTML5 isn’t quite as robust for animation and games as Flash, it has the advantage of working stably on mobile phone browsers, including those contained in Apple hardware. HTML5 is also quite a bit leaner than Flash, so load times will improve, as well.
Incorporate a site map into your website. Site maps serve several purposes. First, they make navigation throughout your site much easier for visitors. Second, the major search engines can utilize it to index your entire site. This means your search engine optimization improves, and your website receives more exposure, giving you more profit-earning potential.
Your website should be able to be scanned without problems. Usability testing has shown that visitors are interested in scanning the content for items of value, rather than reading every word. That’s why it is smart to break your information into smaller, more easily comprehended chunks. Put the pertinent information near the top of your page. This gives your visitors a better experience.
To help you design a more professional looking site, do not include an image in the page background. A background image screams low quality site, plus these site usually take forever to load. When you are going for a more professional look, the last thing you want is your visitors waiting forever because images are still loading on your pages.
Do not use blinking, scrolling text or other animations. Also, steer clear of sounds or music that plays automatically. All of these things are distracting to users and provide nothing of value. In addition, connection speeds vary from one site visitor to the next, and everyone does not have the same speed. Those users with slower connections will resent the slow-loading elements of your site.
Make sure your website uses a consistent font throughout. Some websites change fonts willy-nilly without any design reason to do so. This makes the content difficult to process for visitors. Most websites, especially business websites, will do just fine sticking to basic fonts like Arial, Veranda, or even Times New Roman.
Try making navigation as clear and easy as possible. Where your links are will determine if visitors can get around your site. Your users must find the navigation of the website simple and consistent.
When you set out to do your own web design, you will probably not end up creating a super-popular site such as Twitter or YouTube. The odds aren’t in your favor. If you have the right skill set in web design, you can develop websites that work just as easily as the major ones and yours will look better. Use what you learned from this article to become a great web designer.