Nowadays, a nicely built website can mean the difference between attracting customers or losing original copies. The first impression a potential client receive when entering a business website often influences their decision to have an account, or to look elsewhere for his or her needs. For this reason it is important for small business owners to develop an expert and easily navigated website. A site which answers questions, displays pertinent information as well as being visually stimulating may help make visitors. In contrast, an internet site that was created simply to use a voice on the web without consideration towards layout, availability to information or that is tricky to navigate could easily be the cause of a loss of clientele.
The first principle to perfect in regard to correct website layout is named the KISS principle: Keep It Simple, Stupid. Have you ever browsed through MySpace? Part of the reason it cannot compete against Facebook happens because it’s too complicated. The average use homepage takes 2 to 5 minutes to load, which is an egregious waste. Since online customers employ a short attention span, it’s mandatory you retain everything simple, including navigational links, scripts, especially media. Any video or image you set on your own site needs to be compressed beforehand in to a format suitable to the net, including JPEG or MPEG-1.
There are three primary drivers that help an online site get found. One is content. The second is the keyword phrases accustomed to get the site. The third is curiosity about the merchandise or service my client is selling. Ultimately, content has to work from the third point backwards. This is especially true in the event the visitor found your website through search.
2) Your website’s ‘Look and Feel’ needs to be the same throughout. This means palettes should be the same, the font needs to be the same, as well as the navigation should be consistent on every page. Your visitor should feel that your website is completely integrated. If they navigate to an alternative page to find that it features a completely different design on the all your site it could make sure they are feel uncomfortable and disoriented – for the extent, perhaps, that they can desire to look away from your website.
Internal navigation can also be important not only for users but in addition for SEO. If the pages are logically and hierarchically connected next the will likely be reflected in better buyer experience and SEO score. Proper internal navigation is not merely navigation from the website, it can also be a way to discover all pages. Search engines simply follow links and locate other pages. If every page over the internet can be contacted by following two or three links from your homepage then this also means easy navigation for human visitors and check engines.
Additional website layout suggestions to consider include placing search button in a really visible spot (perhaps towards the top), centering your layout, using resizable tables that adjust according to the user’s display, and avoiding making your page too long. I especially recommend centering your layout. Otherwise, it’ll appear scrunched up to the left side of a user using a wide-screen monitor.