Technology moves at a rapid pace and keeping up can be frustrating. The fact is that a company without a website is missing out on many customers that they won’t be able to get any other way, so implementing technology in your favor is important. Read on to find some techniques and secrets which will help you get into the game.
Make sure the combination of colors your site uses is attractive and makes the site easy to read. The text on your web pages, in particular, needs to be clear and easy to read on the colors you choose for your backgrounds. Using a dark text color on a lighter background is generally easier to read than the opposite. If you have doubts about your color scheme, run it by a few people and see what they think of it.
Break up long text blocks. Having a huge wave of text is unnecessary for any site, especially when you can break it up by using images, or even separating it into different pages. Boring your viewers will only make them leave, so keep things as simple and fresh as possible.
Is your site easy to scan? Most visitors won’t read all you write, they’ll just scan it over. Emphasized text broken into easily scannable sections can help your viewers want to return to your site. Additionally, keep your most important info at the top of the page. Each of these things needs to be given proper attention because they are what will help keep visitors coming back to your website.
Avoid creating user interface (UI) controls that mislead your visitors. These controls include elements, widgets and more that create an interactive experience, such as a link, drop-down list or button. You do not want to make visitors think that clicking on an underlined word or phrase for example, will lead to a new page if it is not actually linked to something else. When your visitors have expectations of something working a certain way and it does not, they are more likely to assume there is something wrong with your site and leave.
Use a newsletter to gain repeat visitors. Letting customers subscribe to updates and new information can keep them coming back. Place the signup form in a sidebar on your site, and keep track of the people that sign up. Send the newsletter only to people who opt-in or you could get in trouble for spam!
Keep the sizes of your files and images small. Excessive loading times are a death knell for any site. The larger the files are that must load, the longer a user’s load time is going to be. Most users will click away if the page doesn’t start to load within the first few seconds of opening your page.
Creating a site map is a very important part of the web design process. A site map is an effective way to inform visitors of the various kinds of content that your website has to offer, and is a great tool for navigating your website. Search engine crawlers will also utilize your site map for similar reasons, and therefore, including a site map will help boost your search rankings. Make sure your website has a site map, and that it is through.
Try designing for all screen resolutions. A simple website can always encourage visitors to remain and read the content. If your site doesn’t look good for a specific resolution, the visitor may leave since they cannot view it. Designing a stretchier layout that fits any screen resolution lets you know that all visitors can enjoy the content.
In the end, web design has become so simple that anyone can do it. From your 8 year old neighbor who has her own Pokemon site to my 90 year old Grandmother and the Quilting forum she set up, everyone seems to be active online. Get your company set up with its own presence and enjoy the profits it brings!