Creating a website yourself is a great way to promote yourself and your business. A beautiful, highly functional site will tell visitors that you are professional, trustworthy and an expert in your field. Learning what it takes to design cleanly and efficiently is your first step, so continue reading for some tips which will teach you just that.
If you’re designing a website, you need to look at your website in multiple browsers. What you get on your browser isn’t always what your visitors see on their browser. Research the different browsers that are popular and design your site accordingly. Before you decide to go live, you should always have others using different browsers and operating platforms review your site to verify it works on different systems.
Avoid using frames. Most sites have abandoned frames on their own as better alternatives have become available, but there are still sites out there that are trapped in 1996. Alternatives to navigational frames include fixed-position navigation panels, having navigation in multiple areas (e.g. left and bottom) or simplifying page structure so that navigational links are never far away.
Incorporate a site map into your website. Site maps serve several purposes. First, they make navigation throughout your site much easier for visitors. Second, the major search engines can utilize it to index your entire site. This means your search engine optimization improves, and your website receives more exposure, giving you more profit-earning potential.
Always ensure you are giving meaningful feedback, as this is what creates the communication between a website and its visitors. For example, if an action taken by a visitor results in an error, do not simply display “error occurred.”Ã¯Â¿Â½ Instead, provide a message that explains what happened and how the visitor can correct the error by taking a different action. Without this feedback, visitors are more likely to grow frustrated and just give up by leaving your website.
Avoid using frames for the best website optimization. Information within frames cannot be read by search engines. If search engines are unable to see some of the key information presented by your site, your ranking is bound to suffer. You won’t get many visitors that way.
As you add images, use ALT tags. Tags such as these are key because for those who browse without graphics or who are vision problems, the tags provide descriptions of the images. Using ALT tags also help to explain what clicking on the link will do. ALT tags are also used by crawlers for search engines, so they can even boost your search ranking.
Organize your links and avoid putting too many links in one area of your site. Doing this can confuse visitors and make them leave your site. If you do have many low- to mid-importance links, emulate the “blogrolls” seen in many blogs and tuck them away in a column on the right side of the page.
Step one involves building the site, and then step two involves getting to work creating it. Apply these tips as you create the layout, the navigation and develop the content for your visitors. Keep on learning ways to increase traffic and you will be well on your way to your goals.