June 16, 2015
No matter if you like it or not, web design is an important part of today’s business world. Just look around and you will see examples of it everywhere – from mobile web to your favorite sites. This article will provide tips on how to use it to best suit your needs.
Your site should be able to be scanned easily. Usability tests indicate that the majority of online users fail to read content in its entirety, scanning instead for bits of information that are of interest to them. Break text into sections with headers that can be scanned easily by your readers. On the upper area of each page, you should place your key information. Your users will appreciate it, because it helps them know if your site has what they are looking for.
Use images wisely. Bitmap images do not tend to fare well for internet use, and some GIFs do not work well with lots of color. Image size is important as well, as larger images may make your viewers have to wait for them to download. Choose smaller images, and use them sparingly to make your site more manageable.
Use a tracking service, rather than displaying your visitor counter for all to read. Many websites still display their counters, yet they do not serve any real purpose. There are many high quality tracking services available, and some are even free. Use these instead of showing off how many people visit you.
When designing your site, try to come up with three or four keywords that you expect users to input into search engines as they try to find your page. These keywords should then be repeated frequently throughout the title, page body and description meta tag. This will make it easier for users to locate your site on the web.
Every page of your website should have a way to return to the main page, or “home.” This ensures that when users navigate deeper into your site, they always have a way to start over if they lose place of what got them to the page they are on currently.
Use ALT tags on your images. These tags are very important for the handicapped segment of your target audience. Even if you use links for your images, the ALT tags will help to explain what the link does. The ALT tags will bring up the search rank of your site because search engine crawlers use them as well.
Avoid using animated GIFs on your site. These were popular in the late 1990s, but newer technologies have replaced the uses for animated GIFs that were actually useful. Animated GIFs are low in quality and large in file size. Use static icons for page elements and actual video files for complex animations.
In conclusion, there is not a better way to reach people than with a website that has been designed well. This is how you can attract customers and make sure that you get your intended message out in a way that is understandable. Hopefully this article has cleared up any questions you had regarding this.