Web Banner Advertising Verses Search Engine Advertising (Pay Per Click)

If you have spent significant amounts of time surfing the Internet, you might have seen a large number of customized web banner designs. These small rectangular ads be visible on webpages and vary in appearance and design. No matter how they different they appear, they all share exactly the same function- if your user selects them, the browser takes these phones the advertiser’s site.

Search Engine Advertising offers merely a limited level of text to promote your merchandise. Google as an example, together with displaying your URL, is only going to allow you to display 3 lines of text to your ad. The first line displays the title of your respective ad and it is on a no more than 25 characters. This is then two lines of description, each tied to no more than 35 characters per line. Clearly this restricts the quantity of information which you can use to market your products or services and you may therefore need to think about the content of your advertisement meticulously.

The most visible position & therefore more costly banner will likely be one that’s placed above the fold or top part of the webpage, the reason for looking to get above the fold is really because many visitors to websites is only going to look at the site briefly without scrolling on the next paragraphs, this will be significant if you wish to get the maximum visibility & get more views of your banner.

The next important aspect to think about is how to pick the form of website you are going to placing your ad on. Whatever your merchandise you’re advertising, it’ll naturally be important to discover a site containing the best target audience for the purpose you are selling or promoting. The amount of visitors to the website will also reflect the price you pay to promote there, a web site rich in traffic will naturally be more expensive than one that is only finding a few thousand visitors 30 days. This is where you’ll have to take a look at advertising budget & select how much you might be ready to pay.

Tip #3: Place your ad banner on websites online that actually relate to the merchandise and services that you offer. If you are offering fat loss services it would be ineffective that you should advertise on web sites that concentrate on ‘fishing gear’ as an example. Use web banners on websites that match the content that you are selling.

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