Web Banner and Search Engine Advertising are two unique online ad models. Search engine advertising (typically called pay-per-click advertising) offers a quite easy way of presentation, in as much as your ad is fixed to text only and a limit lies on the maximum variety of characters that can be used per line. The maximum quantity of lines that can be used in your advertisement can be restricted.
There are a few stuff you would want to remember when you are designing your actual banner. First and foremost, you have to evaluate which the fine print are in the web service that you’re using to your web banner campaign. This will assist you in knowing what is acceptable and exactly what it not. Remember, some of these companies don’t permit Flash banners, and some do. However, just about all advertising companies restrict the file size of advertisements. Therefore, this really is something different that you may wish to keep in mind.
The most visible position & therefore more expensive banner is going to be one that is placed above the fold or top part of the webpage, the reason for hoping to get above the fold is simply because many visitors to websites will only look at the site briefly without scrolling on the next paragraphs, this will be significant if you want to get the maximum visibility & have more views of your respective banner.
Because of its graphic content, that is much like that relating to traditional ads which are printed on magazines and newspapers with the added functionality of bringing consumers directly to the advertiser’s site. This is similar to touching a printed ad and then being teleported in to the seller’s store. It also differs from printed ads when it comes to capability. It is situated in one place of a website, as being a newspaper ad, but could be showcase different images, animation and change appearance every so often.
Keep testing all kinds of different calls to action in your ad. You must tell website visitors to click on your own your banner to get high click through rates. So test different versions of this. And after a few years you can massively increase your traffic simply by using different versions of one’s ads.