Web Banner and Search Engine Advertising are two completely different online ad models. Search engine advertising (known as pay per click advertising) offers a quite simple way of presentation, in as much as your ad is fixed to text only and a limit lies about the maximum quantity of characters you can use per line. The maximum quantity of lines that can be used inside your advertisement is additionally restricted.
The efficiency of banner advertising in boosting website traffic is essentially based on the kind of the web banner and it is location. It is ideal to make an attention-grabbing headline for the website banner to encourage viewers hitting about the page and continue with your products or services. Make sure that you make use of the three to seven words in catching the interest of internet users and prospects. Apart from creating an intriguing headline, the knowledge you’ll publish must be highly beneficial. This is a powerful technique used to provoke interest. It is also vital to consider the size your online banner. Faster loading and small banners are better plus more effective than bigger ones. A survey confirms there are higher click-through rates on web banners that loads fast and therefore are smaller than those huge and whimsical banners. If you’ll utilize animated banners, ensure that you specify the movement. It is good when the ad is moving horizontally to draw many viewers. Objects moving horizontally tend to be eye-catching than those in different animation styles. You can make sure the success of your business if you locate the best way to improve your website traffic with effective banner design.
The text on your banner may be the ultimate call-to-action factor. More clicks you get, more banner traffic you generate. Experimenting with making the banner an animated it’s possible to be an awesome web banner design idea. Some catchy call-to-action texts can be ‘Signup Today’, ‘Click Here’, ‘Join Today’, ‘Get Membership’, ‘Download Now’, ‘View the Product’, ‘Learn More’ etc.
Keyword Selection – you have to consider the kind of keywords that you are gonna use. If you use some keywords which can be ‘too common’ you will realize that your advertisements might appear on websites wherein you have no probability of obtaining clicks. Therefore, you should invest significant amounts of time into searching for information about how to choose effective keywords which will actually generate the clicks that you desire.
Tip #3: Place your ad banner on websites online that actually relate with the merchandise and services that you offer. If you are offering weight reduction services it would be ineffective so that you can advertise on web sites that target ‘fishing gear’ for instance. Use web banner ad campaigns online that match the content that you are selling.