One of the prerequisites for effective search engine marketing in most cases one of many easiest SEO elements to solve will be the website itself. But not exactly the content which should be informative and relevant, also the web site layout plays an important role in SEO. There are many factors that may give rise to better user experience and higher ranking. The most important factors are page loading time, HTML structure in the site and internal navigation.
Greeking can prevent some clients from focussing on copy whenever you want your client to concentrate on broader issues first, like concepts and marketing strategies. In other instances along with other clients, they can become distracted with the ‘Lorem ipsom dollop’ text when they’re looking for real content within your layout. The key to using Greeking to your benefit shall be aware of the context in which you utilize it.
Website designers are everywhere, phone book, directories and freelance sites just for starters, but any web site designer worth their salt is going to have a separate website using a comprehensive portfolio so that you can read through. Your first indication of how good your potential website designer might be could be the quality of these website. It’s as important as their portfolio in showing you their capabilities and strengths and it ought to be very well-designed. If it isn’t then move swiftly on.
Keep a theme at heart. The image, navigation and color should suit this theme. You are always enthusiastic about creating a theme which can be unique. A unique design does not always mean you need to make one which has not been seen before rather it will resemble other sites but have uniqueness in an component of the site including unique navigation, theme or graphics.
Sounds like a contradiction in terms – right? Think cigarette ad campaigns of the 80s. They often featured monochrome imagery with a few highlights of striking color. The reason for this can be simple – a persons vision is fascinated by that area where it focusses as opposed to being shunted about in all places. Similarly an internet page derived of cool blacks and greys, particularly if graphics are put on a white background, looks striking with say a blood red phone number as the Call To Action.
Additional website layout tips to consider include placing a search button in an exceedingly visible spot (perhaps at the top), centering your layout, using resizable tables that adjust according to the user’s display, and avoiding making your page too long. I especially recommend centering your layout. Otherwise, it’ll appear scrunched as much as the left side of the user having a wide-screen monitor.