The design principles used to construct a website can have an immediate impact on the way that visitors to the site perceive and react to it. Given the power of initial impressions, getting the design nailed down well and good in advance is critically important to keeping visitors from fleeing their first visit. The information, ideas and insights of the following paragraphs will assist you in this.
When you are designing a website, it is important to have proper spelling and grammar. In addition to running spell-check on your content, ask a friend or co-worker to proofread everything. Having good spelling and grammar on your website will help give it a professional feel and your visitor will be more likely to return.
It’s imperative that you include a tagline somewhere that will be very noticeable on your website. A tagline is a motto or statement that expresses what your business is all about. Clear taglines are effective in potentially capturing the attention of a reader in the critical first few seconds they visit your site.
If you want your site visitors to spend as much time as possible on your site, make text easy to read. One of the most common design mistakes is using graphic backgrounds with patterns or dark colors; combine this with equally dark text and you have a recipe for disaster. Unless the text is clear and easy to read, your site will not be a success.
To help your website visitors easily navigate through your site, design it so that it becomes easy to find “stuff.” When you have a simple site that makes it easy to locate information, you keep your visitors there much longer. If you make it difficult for them, then they will get frustrated and leave.
Learn how to use colors to influence your readers. Every color has a certain feeling that it can induce. For example, using black backgrounds or images could bring up feelings of depression and darkness. The use of a color like yellow is associated with happiness. Take the time to read up on the psychology of colors when determining your site’s color scheme.
Build your website using a content management system. Knowing how to build a website using just HTML and CSS is good foundation knowledge, but this can only produce a static website. Web design has evolved into providing dynamic content. If you couple your coding skills with the use of a content management system, you can practically build any type of website that you desire.
When designing your site, use ALT tags when adding images. ALT tags are used to provide a description of the images on your site, which will help any visually impaired visitors. If you use images as links, you can describe the link. ALT tags are the only way your images are going to help you with your search engine rankings.
The design of the website is one of the first things a visitor will notice, and it can have a big influence on how much time they spend at a site. You want the first impression of your site to be a favorable one. The tips found here should give you some ways to attract visitors. After that, you have give them a reason to stay.