Technology moves at a rapid pace and keeping up can be frustrating. The fact is that a company without a website is missing out on many customers that they won’t be able to get any other way, so implementing technology in your favor is important. Read on to find some techniques and secrets which will help you get into the game.
Check for broken links before publishing your web page. Visitors will be annoyed if they click on broken links. You can manually check links or use a program that will find broken links for you.
Let visitors cancel actions if they want to. Actions include registering for any e-mail notifications, browsing the site, or filling out forms. If you don’t give visitors the opportunity to cancel their actions, you are depriving them of control, and that can prove fatal to your website.
Learn the basics of HTML and CSS. Although there are many templates that allow you to just fill in the blanks, in order to create a web page, these templates provide only limited design possibilities. Understanding how the mark-up language and stylesheet work together will enable you to customize your website to your heart’s content.
Don’t use too many fonts when making your website. Also consider how the fonts look on a regular screen. Small serif fonts are harder to read. Most sites use Verdana, which is easily read in different colors and sizes.
The best web sites communicate a lot of information in a small amount of words. If you are long-winded, people will easily get bored and find another site that is more concise. Make sure any content is relevant and easy to understand – newspapers use an eighth grade reading level, which is the most common literacy level.
While you want to keep the aesthetics of your site in mind, you also need to make every effort to keep your file sizes to a minimum. Keeping your files small will directly affect how fast your website loads. You should strive to make sure that your website loads as fast as it possibly can. Remember that there are still lots of people who do not have high speed Internet. You want to perform a test to make sure your site performs well, even with dial-up modem connections.
Watch the amount of flashy multimedia that is on your site. Don’t overdo it with a bunch of “extras”. Flash graphics and multimedia may appear enticing, but these may make it difficult for visitors to find the desired information from the site, particularly if they’re viewing your site from a non-Flash compatible device.
Do not use pop-ups on your site. Having well placed ads can add income to your site, but popups will only annoy your visitors. Pop ups are annoying and can keep people from returning. Make sure you do not put up anything too annoying to others.
In the end, web design has become so simple that anyone can do it. From your 8 year old neighbor who has her own Pokemon site to my 90 year old Grandmother and the Quilting forum she set up, everyone seems to be active online. Get your company set up with its own presence and enjoy the profits it brings!