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Evidence demonstrates most consumers reply to various areas of banner advertising. This kind of advertising shows that the returns from targeting individual industry is likely to be the greatest for that weight of advertising (the volume of advertisements that they are subjected to in a given week) followed by the amount of sites that they’re subjected to advertising on. Web banners are click able and push traffic towards your web site. But on top of this, unlike many other forms of internet marketing, banner ads pack a visual punch that would be amazing for brand awareness and familiarize your users with your name along with your logo.
Increased internet access makes web banners just about the most efficient ways to advertise. Once your potential client sees the ad, it leaves a long lasting impression in addition to targets specific audiences worldwide. It is important though, that your particular banner advertisement looks in step with your site and its particular messaging.
Branding is the one other issue in terms of using banner promotions on a web site. If the design is not meeting the click through ratio, then at the very least the style brands your product or service and becomes more recognizable because reader travels with like sites where your advertisement might be hosted. By having the ad put on sites which relate to your products, it is going to then become ingrained in the reader the strategy is trusted as it may be seen multiple times.
b. Comments – another good place to place your banner ad campaigns is at your comments in your friends. This is a good place to post your banner advertisements because many people who usually are not exposed for your profile are confronted with others. Now your friends’ friends have seen your ad. It is a possibility that your friends will delete your ad from their comments. But in many cases, these are your REAL friend and support your effort and won’t delete your ad. Or others are merely too lazy to maintain their profile in ways to diligently monitor their profiles to the point of deleting your advertising immediately. At the least, you have to be able to dig up at the very least exposure for your ‘friends” comments section (therefore their friends) for 2 days. That’s enough to draw some attention.