No matter what sort of website you have, it is important to make sure that it follows the principles of good web design. A poorly designed website will drive away visitors and frustrate those few who persevere. The following article can help you design a high quality website and attract more traffic.
When you are creating graphics or photos for your website, be sure to keep the file size small. If your graphics are too large, your page will load slowly and your visitors will leave. You can find many free or inexpensive graphics programs online that will optimize your images before you load them to your website.
It may look pretty, but stay away from having too many animations on your site. Having your sales splash page rotate, spin and blink may look cool to you, but it will likely drive potential viewers away. When you add too many flashy splashes like that, it makes your site look amateurish which is not the message you want to convey.
Be careful with the color combinations you use when designing your website. It is important to have text that is easy to read on your chosen background color. Dark text colors on light backgrounds are usually easier to read compared to the other way around. When in doubt about the effectiveness of your color choices, solicit the opinions of friends.
Don’t use splash pages for your site unless required by law, and especially don’t use a Flash intro. Most people just want to get to your content as quickly as possible, and don’t care to look at useless splash pages. If you have some amusing content that you absolutely want visitors to see, integrate it into the homepage instead.
Avoid using frames. Most sites have abandoned frames on their own as better alternatives have become available, but there are still sites out there that are trapped in 1996. Alternatives to navigational frames include fixed-position navigation panels, having navigation in multiple areas (e.g. left and bottom) or simplifying page structure so that navigational links are never far away.
Avoid using too many graphics. While they’re essential to creating a cohesive and professional site, too many can make it look cluttered. Don’t use graphics as a decoration for your site; they should be used to make it look professional. Your site will also be more usable if you don’t overdo it.
Make sure that you get rid of any material that is outdated on your site. If the page a viewer clicks on is promoting something that happened a year ago, you just lost a reader. Users are going to want to spend time on websites that have been cared for, and when old information is kept up it shows that the site is not being paid attention to. Set up a review schedule so you are able to update the content, and remove the items that have nothing to offer anymore.
As you have seen, the principles of good web design are not terribly mysterious or difficult to implement. However, too many websites still ignore these basic techniques. Do not let your site fall into this category. Put these techniques into practice to design a website that you can be proud of.